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Research papers

Supporting the world's most competitive radio industry

This paper briefly reviews a history of radio research in New Zealand and describes the relatively strong position of radio within the media market. This strength has continued in recent years. The authors describe the fully integrated involvement of...

Catalogue: Radio Research Symposium 1995
Authors: John Gandar, Bev Davies-Cullen
July 1, 1995
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Citation

Gandar and Davies-Cullen (1995a, July 01). Supporting the world's most competitive radio industry. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/supporting-the-world-s-most-competitive-radio-industry